Our Mission

As creators of distinctive, intentional jewelry collections, we provide an avenue for spiritual expression and healing, transforming nuanced life experiences into tangible symbols of strength and growth. Through our vibrant and affirming designs, we aim to reflect the unique beauty within each person, fostering a sense of self-confidence and emotional security. We are committed to the constant upliftment of our community, encouraging mindful living and intentional self-investment that transcends the physical, touching the very essence of the human spirit. Our ultimate goal is to illuminate the magic held within each moment, nurturing the exploration of the self and the world around us.

Our Values

HEALING

We cherish the spiritual journey of our clients, curating each piece with healing and mindfulness at the forefront. Each of our pieces symbolizes an invaluable tool for personal affirmation and transformation. Our unique affirmation cards that accompany each piece serve as a testament to this commitment, underlining our mission to foster spiritual healing and personal growth in our customers.


VIBRANT

Vibrancy for us means embracing and breathing life, energy, and positivity into every piece of jewelry in our collection. Each piece from Al Sehr springs to life with vibrant hues and dynamic designs, made to elevate the wearer's vibrational energy. This vibrancy is not just physical, but symbolic, capturing the dynamic journey of life and the beauty encapsulated in every individual's unique self-expression.

INSPIRING

We are committed to every piece having deeper meaning and purpose. Our jewelry serves as a daily reminder of our wearers' unique intentions, dreams, and inner beauty. The intention behind each piece sets us apart—it guides individuals through their spiritual journey and serves as a constant reminder of their aspirations and goals. We urge our customers to live intentionally, aligning their chosen pieces with their personal journey and desired future.

SAFETY IN YOURSELF

We foster a sense of security and comfort at Al Sehr, emphasizing the importance of feeling safe and grounded within oneself. We achieve this by creating jewelry that serves as a personal sanctuary and source of comfort for the wearer. The idea that wearing our pieces can create an enhanced sense of inner safety permeates every aspect of our brand, from our designs to our messaging. We aim to strengthen our wearer’s connection to their inner self by providing a tangible sense of security and self-assuredness.

Hello Beautiful,

I'm Sandra Narouz, the heart behind Al Sehr Jewelry and a woman on her own self-discovery journey. For as long as I can remember, I've loved gold jewelry, spirituality, and personal development. I've always felt that jewelry brings healing with it when worn with intention. This love for all three inspired me to create Al Sehr, a brand rooted in the belief that jewelry isn't just an accessory but a vessel for healing, self-expression and empowerment.

Al Sehr, inspired by an Arabic word for magic and charm, is a reminder to live life in alignment with your life purpose and in connection to source. It is a reminder that life can be magical when we go after what we desire rather than settling. Every piece, carefully selected with love and intention, becomes a special gateway—a reflection of the incredible woman I aspire to be and I hope that it does the same for you. I handpick each element thoughtfully, ensuring only the finest materials enter your field. Because to me, each piece isn't just jewelry; it's a tangible connection to source, a reminder of the radiant spirit within us all.

So here's to embracing your unique charm and letting your inner light shine. Welcome to a realm where every piece is a celebration of the wonderful spirit within you.

Discover Magic

How we give back

When you support Al Sehr Jewelry, 10% of every sale goes to support the incredible work of Heya Masr, a non-profit dedicated to empowering and uplifting young women in Egypt. Their mission to provide a safe haven for personal growth and development is truly inspiring, and we are honored to contribute to their important efforts.

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